A New Movement: Face Value


At almost every event, it’s easy to spot the familiar cardboard signs screaming “I need a ticket” outside of the venue. Do not be fooled. These people don’t need tickets, they’ve got plenty. These folks are known as scalpers – people who buy large quantities of tickets with the intention of scamming last-minute hopefuls with outrageous prices. The sad truth of the matter is that many people actually fall for this, and this keeps the profit game perpetual.


   Hundreds of people sit with their fingers on the “purchase” button, anxious for tickets to be released. It’s safe to say that many of these people are only interested in the revenue they can make off a “sold out” show, making it an agonizing reality when actual fans get denied as first round tickets are wiped out. Sure, tickets can be found on other websites, through social media, or word of mouth. But the inflation only gets larger with each purchase.


  Change is in motion, however. Music lovers are seeing through the greed and instead, sharing the love. The EDM scene is charging forward with a “face value” policy. Online scammers advertising tickets for higher than face value are quickly shut down by fed-up audiophiles. In a culture principled on peace, love, unity, and respect, some individuals are buying multiple tickets to sell them for exactly how much they bought them for, simply to thwart hustlers.


  Keenan Baxter, a student in Boulder, explained his view on the matter in a truly inspiring way. He encourages people to start a cycle of love and trust through support, non-discrimination, and kinship. “Love is about vulnerability, and I think a lot of people in the scene have realized that when they put themselves out there in an open, loving way, that they receive fulfilling relationships, connections, social mobility, and moral support through those connections. It’s a gem of a find, and if we were to make that even more mainstream than it is in our sub-culture, the world will see music is what brought us together and inspires to perpetuate those ideals and most importantly…that this kind of community works and the rest of the world could apply these philosophies in every social and societal conflict that exists.”

   To Keenan, selling a ticket for the price you bought it for is much more than a respect thing, but more of catalyst for a peace movement that could potentially influence societies all over the globe. The openness that can be achieved through the trust of not getting scammed is a very powerful discovery. Who better to start this movement than us, the generation most heavily influenced by music?

  The basic truth is this: We all go to shows because we love live music. We get high off the sound, our bodies are overcome by rhythm, and in that moment, nothing else matters. The people you meet, the memories you make, and the love of music is the sole purpose of buying that ticket. When you’re immersed in the music, money holds very little value. There are always going to be people out there that hinder others from getting to experience the magic of music because they’re more about making a couple bucks than spreading the good vibes.

Written By: Jaelyn Kohl